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Hai Tien Beach, located in Hoang Hoa District, Thanh Hoa Province, is an ideal destination for those seeking the raw, tranquil beauty of the sea. Unlike the lively and bustling Sam Son Beach, Hai Tien remains unspoiled and refreshingly uncommercialised. With its long stretches of smooth sand, crystal-clear waters, and whispering rows of casuarina trees, this emerging gem of the North Central Coast is fast becoming a popular choice for weekend getaways and family holidays.
Situated approximately 17 km northeast of Thanh Hoa City and over 150 km from Hanoi, Hai Tien Beach is a peaceful haven for travellers looking to escape the urban hustle and bustle. Spanning more than 12 km in length, it holds the title of "the longest beach in Northern Vietnam"—a distinctive feature that has made it a favourite retreat for many.
What truly sets Hai Tien apart is its pristine charm: clear blue waters, golden sandy shores, and endless lines of casuarina trees swaying in the sea breeze. The open, breezy space and fresh year-round climate create a perfect backdrop for a relaxing, energy-recharging holiday.
In recent years, Hai Tien has seen increasing investment in tourism infrastructure, with modern beachfront hotels, resorts, entertainment areas, and rich local cuisine deeply rooted in Thanh Hoa’s culinary traditions. Visitors can enjoy swimming, feasting on fresh seafood, or engaging in cultural experiences like visiting village markets or joining local fishermen on their morning catch.
Hai Tien truly offers a perfect blend of natural serenity and sustainable tourism, ideal for short breaks, public holidays, or extended family vacations.
With soft, endless sands and calm, clear waters, Hai Tien is perfect for swimming and relaxing. It’s not crowded and retains a tranquil, untouched charm—ideal for families, couples, or groups seeking a peaceful seaside escape.
You can soak in the refreshing sea, lounge under coconut palms, or simply enjoy a barefoot walk along the shore at sunset. The sunrise and sunset here are like vivid watercolour paintings, casting a golden glow over the sea—bringing peace to your soul in an unforgettable way.
Whether you want to swim, play light beach sports, or quietly listen to the sound of the waves, Hai Tien welcomes you with nature’s gentle embrace and an atmosphere rarely found elsewhere.
Hai Tien is also home to long-standing fishing villages that offer a glimpse into the humble lives of local fishermen. Modest houses, bamboo coracles lined up on the sand, and the sounds of laughter in the early morning air make for a charming, rustic setting.
Wake up early to watch the sunrise, join locals pulling in nets, or help sort the fresh catch. This hands-on experience brings you closer to the coastal culture and everyday life of the region.
After the fishing trip, you can buy fresh seafood directly from the boats—fish, squid, shrimp, and crab—at reasonable prices. The joy of choosing and preparing seafood right by the sea is a highlight of any trip to Hai Tien.
When in Hai Tien, don’t miss the chance to indulge in fresh, affordably priced seafood, including:
You’ll also find traditional local dishes such as sweet potato soup with baby clams, Thanh Hoa-style fermented pork rolls (nem chua), and steamed rice rolls.
The Hai Tien tourist area offers a variety of accommodations:
Day 1:
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Unlike the more commercialised and crowded coastal spots, Hai Tien offers a gentle, soothing beauty perfect for anyone wanting to "escape" the city and find balance for the soul.
With clear blue seas, soft white sands, and peaceful surroundings, Hai Tien provides the ultimate setting for rest and rejuvenation. Spend your day sunbathing, strolling by the shore, reading under the rustling trees, or simply listening to the rhythmic waves—simple moments that become priceless in our busy modern lives.
More than just a holiday destination, Hai Tien is where you can connect with local coastal culture. Join a fishing trip at dawn, enjoy dinner made from the day’s fresh catch, and experience honest, heartfelt hospitality.
Hai Tien isn’t just a place to relax it’s a place to bond. To make beautiful memories with family, friends, and loved ones in a place where nature is pure, and life slows down just enough for you to truly enjoy it.
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